Waitrose.com: New customers - flyer
Waitrose.com: New customers - flyer
The little flyer
for the big shop.
The little flyer
for the big shop.
The little flyer
for the big shop.
The situation
In the super-competitive space of online grocery shopping, Waitrose had been losing ground as savvy shoppers who had a bit of nous about them were surfing the wave of introductory deals that all the other stores offered.
Waitrose's prices were on a par with the competition, and the quality was second to none, but growth and store loyalty were just tantalisingly out of reach.
We needed to find the right ingredients to: A) Get new customers licking their lips. And, B) Keep them coming back for seconds, thirds and, "oh go on then, I'll have another one".
Client
Waitrose.com
Sector
Direct
Marketing
Services
Art Direction
Graphic Design
Awards
DMA Gold
DMA Bronze
The situation
In the super-competitive space of online grocery shopping, Waitrose had been losing ground as savvy shoppers who had a bit of nous about them were surfing the wave of introductory deals that all the other stores offered.
Waitrose's prices were on a par with the competition, and the quality was second to none, but growth and store loyalty were just tantalisingly out of reach.
We needed to find the right ingredients to: A) Get new customers licking their lips. And, B) Keep them coming back for seconds, thirds and, "oh go on then, I'll have another one".
Client
Waitrose.com
Sector
Direct
Marketing
Services
Art Direction
Graphic Design
Awards
DMA Gold
DMA Bronze
The situation
In the super-competitive space of online grocery shopping, Waitrose had been losing ground as savvy shoppers who had a bit of nous about them were surfing the wave of introductory deals that all the other stores offered.
Waitrose's prices were on a par with the competition, and the quality was second to none, but growth and store loyalty were just tantalisingly out of reach.
We needed to find the right ingredients to: A) Get new customers licking their lips. And, B) Keep them coming back for seconds, thirds and, "oh go on then, I'll have another one".
Client
Waitrose.com
Sector
Direct
Marketing
Services
Art Direction
Graphic Design
Awards
DMA Gold
DMA Bronze
The solution
The idea was a deliciously simple door drop and shopping basket flyer.
Competitors had limited introductory offers of only one, two or three online shops before they reverted back to regular prices.
With Waitrose, delivery was free for orders over £50, so why not extend the offer to an extra helping of five shops, and give customers a larger saving of £75 at the end of it all?
This way, new customers could enjoy even more of their top-quality favourites, even if "Essential" Ardenne pâté is your tasse de thé.
The solution
The idea was a deliciously simple door drop and shopping basket flyer.
Competitors had limited introductory offers of only one, two or three online shops before they reverted back to regular prices.
With Waitrose, delivery was free for orders over £50, so why not extend the offer to an extra helping of five shops, and give customers a larger saving of £75 at the end of it all?
This way, new customers could enjoy even more of their top-quality favourites, even if "Essential" Ardenne pâté is your tasse de thé.
The results
The response was pretty tasty, to say the least.
As the video explained, peak year-on-year growth was 89%, and there was a massive increase of 134% in new customers.
And the sweet Provençal glacé cherries on top? It won DMA Gold and Bronze awards.
Customer Acquisition Campaign
Retail Campaign
The results
The response was pretty tasty, to say the least.
As the video explained, peak year-on-year growth was 89%, and there was a massive increase of 134% in new customers.
And the sweet Provençal glacé cherries on top? It won DMA Gold and Bronze awards.
Customer Acquisition Campaign
Retail Campaign
The results
The response was pretty tasty, to say the least.
As the video explained, peak year-on-year growth was 89%, and there was a massive increase of 134% in new customers.
And the sweet Provençal glacé cherries on top? It won DMA Gold and Bronze awards.
Customer Acquisition Campaign
Retail Campaign
