RNIB: Gardening Therapy Appeal
RNIB: Gardening Therapy Appeal
Sowing the seeds of joy.
Sowing the seeds of joy.
Sowing the seeds
of joy.
The situation
RNIB, The Royal National Institute for Blind people, is the UK's leading sight loss charity. They offer practical and emotional support to the estimated 2 million people in the UK living with sight loss.
Their gardening therapy programme, in partnership with the gardening charity Thrive, helps people with sight loss overcome feelings of isolation and depression. They wanted to make donors more aware of this therapeutic horticulture and ask for their help in bringing confidence and independence to many more of their service users.
Client
RNIB
Sector
Charity
Direct Marketing
Services
Art Direction
Graphic Design
The situation
RNIB, The Royal National Institute for Blind people, is the UK's leading sight loss charity. They offer practical and emotional support to the estimated 2 million people in the UK living with sight loss.
Their gardening therapy programme, in partnership with the gardening charity Thrive, helps people with sight loss overcome feelings of isolation and depression. They wanted to make donors more aware of this therapeutic horticulture and ask for their help in bringing confidence and independence to many more of their service users.
Client
RNIB
Sector
Charity
Direct Marketing
Services
Art Direction
Graphic Design
The situation
RNIB, The Royal National Institute for Blind people, is the UK's leading sight loss charity. They offer practical and emotional support to the estimated 2 million people in the UK living with sight loss.
Their gardening therapy programme, in partnership with the gardening charity Thrive, helps people with sight loss overcome feelings of isolation and depression. They wanted to make donors more aware of this therapeutic horticulture and ask for their help in bringing confidence and independence to many more of their service users.
Client
RNIB
Sector
Charity
Direct Marketing
Services
Art Direction
Graphic Design
The solution
The RNIB had a green-fingered champion in Kevin who, with the support of RNIB and Thrive, rediscovered his passion for gardening. This love of flowers, and his happiness of sharing it with others, helped Kevin to go on to study horticulture and eventually win a Gold Medal at the Chelsea Flower Show.
We created a direct mail pack that captured Kevin's journey, proving that even in the darkest moments, beauty can still take root. By sharing his story, we showed donors how their generosity does more than provide support - it plants the seeds of hope, helping thousands of people across the UK find their passion, confidence and independence, and rekindle a life full of joy.
The solution
The RNIB had a green-fingered champion in Kevin who, with the support of RNIB and Thrive, rediscovered his passion for gardening. This love of flowers, and his happiness of sharing it with others, helped Kevin to go on to study horticulture and eventually win a Gold Medal at the Chelsea Flower Show.
We created a direct mail pack that captured Kevin's journey, proving that even in the darkest moments, beauty can still take root. By sharing his story, we showed donors how their generosity does more than provide support - it plants the seeds of hope, helping thousands of people across the UK find their passion, confidence and independence, and rekindle a life full of joy.
The results
The direct mail pack was a great success. It managed to raise £117, 174 with one donor being moved enough to make a one-off donation of £10,000.
Blooming marvellous.
The results
The direct mail pack was a great success. It managed to raise £117, 174 with one donor being moved enough to make a one-off donation of £10,000.
Blooming marvellous.
Total raised
One-off donation
