M&S: Marble Arch flagship roles
M&S: Marble Arch flagship roles
This is not just
any M&S store.
This is not just any M&S store.
This is not just
any M&S store.
The situation
This is M&S Marble Arch.
The flagship store.
It's the store that sets their standards across the country and abroad.
M&S wanted to recruit the next generation of Management and Customer Assistants by showing that, whilst you can build a rewarding career at any of their stores, Marble Arch is where expectations are raised and so are the prospects.
They wanted to create a campaign that set them apart from any other retail career experience – not just on Oxford Street or in London, but anywhere in the UK.
Client
M&S
Sector
Recruitment advertising
Services
Art Direction
Graphic Design
The situation
This is M&S Marble Arch.
The flagship store.
It's the store that sets their standards across the country and abroad.
M&S wanted to recruit the next generation of Management and Customer Assistants by showing that, whilst you can build a rewarding career at any of their stores, Marble Arch is where expectations are raised and so are the prospects.
They wanted to create a campaign that set them apart from any other retail career experience – not just on Oxford Street or in London, but anywhere in the UK.
Client
M&S
Sector
Recruitment advertising
Services
Art Direction
Graphic Design
The situation
This is M&S Marble Arch.
The flagship store.
It's the store that sets their standards across the country and abroad.
M&S wanted to recruit the next generation of Management and Customer Assistants by showing that, whilst you can build a rewarding career at any of their stores, Marble Arch is where expectations are raised and so are the prospects.
They wanted to create a campaign that set them apart from any other retail career experience – not just on Oxford Street or in London, but anywhere in the UK.
Client
M&S
Sector
Recruitment advertising
Services
Art Direction
Graphic Design
The solution
We were invited to visit the store to see what happened under the spotlight on the shop floor, as well as the hive of activity backstage.
With swan-like elegance, we observed the smooth operation, precision and care that create a retail environment that attracts customers from everywhere, and keeps them coming back.
But the most important insights came from talking to colleagues. Discovering the stories, facts and figures really told us what set the Marble Arch store apart from their other locations and those of their competition.
It was these stories that became the key ingredients in our campaign. When combined with simple typography set against a soft, spotlight glow in brand colours, this elevated the stories and showcased the next-level experience that awaits those fortunate enough to step out onto the big stage.
The solution
We were invited to visit the store to see what happened under the spotlight on the shop floor, as well as the hive of activity backstage.
With swan-like elegance, we observed the smooth operation, precision and care that create a retail environment that attracts customers from everywhere, and keeps them coming back.
But the most important insights came from talking to colleagues. Discovering the stories, facts and figures really told us what set the Marble Arch store apart from their other locations and those of their competition.
It was these stories that became the key ingredients in our campaign. When combined with simple typography set against a soft, spotlight glow in brand colours, this elevated the stories and showcased the next-level experience that awaits those fortunate enough to step out onto the big stage.
