Encirc: Interactive careers brochure
Encirc: Interactive careers brochure
Igniting careers in glass.
Igniting careers in glass.
Igniting careers
in glass.
The situation
Encirc are part of the Vidrala Group. They have three sites in the UK: one at Derrylin, Northern Ireland, and two in Cheshire and Bristol. Employing nearly 2,000 people they make more than 3 billion glass containers for a lot of famous brands.
That's a lot of big numbers, so when they need to let potential new colleagues know all about working at Encirc, printing a new brochure every year is going to be a bit costly. A new approach was needed – one that was more cost-effective and could also be quickly updated to keep up with their pace of progress.
Client
Encirc
Sector
Recruitment communications
Services
Art Direction
Graphic Design
The situation
Encirc are part of the Vidrala Group. They have three sites in the UK: one at Derrylin, Northern Ireland, and two in Cheshire and Bristol. Employing nearly 2,000 people they make more than 3 billion glass containers for a lot of famous brands.
That's a lot of big numbers, so when they need to let potential new colleagues know all about working at Encirc, printing a new brochure every year is going to be a bit costly. A new approach was needed – one that was more cost-effective and could also be quickly updated to keep up with their pace of progress.
Client
Encirc
Sector
Recruitment communications
Services
Art Direction
Graphic Design
The situation
Encirc are part of the Vidrala Group. They have three sites in the UK: one at Derrylin, Northern Ireland, and two in Cheshire and Bristol. Employing nearly 2,000 people they make more than 3 billion glass containers for a lot of famous brands.
That's a lot of big numbers, so when they need to let potential new colleagues know all about working at Encirc, printing a new brochure every year is going to be a bit costly. A new approach was needed – one that was more cost-effective and could also be quickly updated to keep up with their pace of progress.
Client
Encirc
Sector
Recruitment communications
Services
Art Direction
Graphic Design
The solution
An online, interactive brochure was the way forward – one that could be readily updated to suit changing needs, show new statistics, reflect staff changes, and highlight staff stories and successes.
Using a mix of existing design assets and newly created graphics, I worked in a closely with Encirc to bring their story to life in a new format. Because the brochure is interactive, we were able to include pop-up facts, figures and videos to truly demonstrate who Encirc are, what they do, who they work with, and how potential colleagues can become a part of it all.
The solution
An online, interactive brochure was the way forward – one that could be readily updated to suit changing needs, show new statistics, reflect staff changes, and highlight staff stories and successes.
Using a mix of existing design assets and newly created graphics, I worked in a closely with Encirc to bring their story to life in a new format. Because the brochure is interactive, we were able to include pop-up facts, figures and videos to truly demonstrate who Encirc are, what they do, who they work with, and how potential colleagues can become a part of it all.
The results
Since the launch of the brochure in 2024, it has gone on to be seen by a lot of people – 8,312 so far, in fact. Goes to show what a great place Encirc is to work and the power of being able to reach your audience wherever they are, and on whatever device they're using.
The brochure was such a success that another brochure was commissioned for their apprenticeship programme which you can see here ↗.
The results
Since the launch of the brochure in 2024, it has gone on to be seen by a lot of people – 8,312 so far, in fact. Goes to show what a great place Encirc is to work and the power of being able to reach your audience wherever they are, and on whatever device they're using.
The brochure was such a success that another brochure was commissioned for their apprenticeship programme which you can see here ↗.
The results
Since the launch of the brochure in 2024, it has gone on to be seen by a lot of people – 8,312 so far, in fact. Goes to show what a great place Encirc is to work and the power of being able to reach your audience wherever they are, and on whatever device they're using.
The brochure was such a success that another brochure was commissioned for their apprenticeship programme which you can see here ↗.
Brochure visits
